Case file · Film lab · Live since March 2026

A film lab stopped taking orders by hand

Every Instagram conversation becomes an order with a number, branch and payment, and moves through the lab's real stages until delivery.

My part · design, development and operationsChannels · Instagram and websiteLanguages · Spanish and English

Readings

$50K+	MXN processed in the first two months
150+	Rolls tracked in the system
<5 s	Average assistant reply time
25+	Versions shipped

OrdersEvery order lived in the team's memory: quoting mistakes and lost confirmations.
NumbersKnowing the week's revenue meant reading every conversation.
TimeHours answering the same questions and confirming payments by chat instead of developing film.

AssistantAnswers on Instagram with the real catalog and prices, confirms the order, gives it a number and guides payment.
DashboardConversations the team can take over, orders by stage and channel, finances by day, week and month.
SearchPlain-language questions about past conversations: "which customers asked about scanning?"
WebOrders from the lab's website land on the same board as Instagram orders.

Sample conversation · sample data

I need 3 rolls of 35mm developedDevelop and scan?Yes, I'll drop them at RomaDone, here is your order

Stage AInquiry

Stage BQuoting

Stage CPending confirmation

Stage DConfirmed

Stage EPaying

Stage FIn process

Stage GDeveloping

Stage HDelivered